If you're selling a digital product — ebook, course, template, software, or checklist — you need a funnel. Not a complicated one. Just the basic structure that captures leads, builds trust, and converts them into buyers.
This page explains exactly what files a working funnel contains, what each one does, and how to get a complete template for free.
Skip the reading? The free kit is at nemofunil.vercel.app/kit.html. Includes the funnel structure guide + basic templates. No email required on that page.
Why Most Digital Products Don't Sell
The product isn't the problem. In 2026, there are thousands of decent ebooks and courses that sell zero copies per month. The reason is almost always the same: the creator sends traffic directly to a checkout page and wonders why no one buys.
Here's what actually happens when a stranger finds your product for the first time:
- They have no idea who you are
- They're not ready to spend money yet
- They close the tab and forget you exist
A funnel solves this by capturing their email first (in exchange for something free), then sending them 5 emails over 7 days that build trust and make the case for your product. By the time they see the buy button again, they know what you offer and why it's worth paying for.
The 4-Stage Funnel Structure
What a Complete Funnel Template Contains
A working funnel is a folder with these files:
landing_page.html
The main page. Contains your headline, the free offer description, and the opt-in button that leads to email capture.
captura.html
Email capture form. Connected to Mailchimp or ConvertKit. When someone submits, they receive the free lead magnet and enter your email sequence.
checkout.html
Sales page for your paid product. Contains price, benefits, guarantee, and buy button linked to your Stripe or PayPal payment link.
thankyou.html
Post-purchase page. Confirms the purchase, delivers the product (or access link), and optionally presents an upsell offer.
artigo_seo.html
SEO article targeting keywords in your niche. Google indexes this and sends free organic traffic into the top of your funnel.
emails/ folder (5 emails)
Pre-written email sequence: welcome, value delivery, social proof, urgency, and final offer. Sent automatically over 7 days.
The 5-Email Sequence Structure
The emails are the engine of the funnel. Here's the sequence that consistently converts:
Email 1 — Day 0: Welcome + Deliver the Lead Magnet
Hey,
Here's the [free thing] you requested: [LINK]
Quick note: over the next few days I'll send you a few emails about [topic]. If that's not for you, unsubscribe anytime — no hard feelings.
Talk soon.
Email 2 — Day 1: Pure Value (No Selling)
Share one useful insight related to your niche. No product mention. This builds trust before you ever ask for money.
Email 3 — Day 3: Story + Social Proof
Tell the story of why you created the product, or share a result someone got from using it. This is where you mention the paid product for the first time, casually.
Email 4 — Day 5: Soft Offer with Urgency
Make the offer directly. Present the product, the price, and a reason to act now (limited discount, bonus, or closing date).
Email 5 — Day 7: Last Chance
Final email. Short, direct. "The offer closes tonight." This email often generates 30–40% of total sales from the sequence.
How to Get the Free Template
The No-Energy Survival Kit is the free starting point. It includes the funnel structure guide, template explanation, and a basic HTML starter kit you can customize for any digital product.
If you want the full generator that creates custom funnels for any niche automatically, that's the GERADOR_DE_FUNIS_V1 — a Python CLI tool that builds the complete funnel folder in under 60 seconds.
Get the Free Funnel Template
No email required. Includes structure guide + HTML starter kit for any digital product.
Download Free Kit → Auto-generate my funnel ($17)FAQ
Can I use this template to sell any digital product?
Yes. The structure works for ebooks, mini-courses, templates, Notion dashboards, Excel spreadsheets, prompt packs, audio files, or any other downloadable product. You customize the copy (headlines, benefits, price) and keep the same structure.
Do I need a website to use the template?
No. You deploy the HTML files to Vercel for free — no hosting account, no domain required. Vercel gives you a free .vercel.app subdomain. You can optionally connect a custom domain later for $10/year.
What email platform should I use?
Mailchimp is free up to 500 contacts and works for most beginners. ConvertKit (now called Kit) has a more generous free tier and better automation features. Either works with the templates provided.
How long before I get my first sale?
That depends entirely on traffic. With active posting in relevant online communities, most people see their first sale within 7–14 days of launch. With SEO as the primary traffic source, it takes 2–3 months to start getting consistent organic traffic.